THERE'S A REASON WE DON'T CALL CLEANSING CREME SHAMPOO: IT ISN'T. If you knew that foam is not your friend and that all conventional shampoos (yes, even the organic ones, the sulfate- and paraben-free ones, the cheap ones, the expensive ones) cause most hair problems, you'd be relieved, even ecstatic to discover Cleansing Creme. This un-shampoo is formulated without a trace of detergent and with pure Aloe Vera and essential oils instead for smoother, silkier, shinier hair with longer lasting color — practically zero-fade. It even soothes troubled scalps to promote flake-freedom. Honestly, it isn't so much what it does; it's what it doesn't do that makes the difference (and like Foundation Creme, it's biodegradable so it doesn't pollute our water).
FOUNDATION CREME TURNS THE
CONDITIONER CATEGORY ON ITS HEAD.
Once you've experienced the dramatic change in your hair
using Cleansing Creme, you probably won't be surprised
when we tell you nobody really needs conditioner.
Seriously: if your hair isn't being damaged and
distressed by the conventional washing process, then why
weigh hair down and send even more stuff (and money)
down the drain? Moisturizing after bathing is far more
effective to prepare it for styling, and Foundation
Creme gives separation, definition, and more control.
It's like a leave-in conditioner, a grooming creme or a
brilliantine, but better than all of them put together.
It's a lot of magic in a little bottle.
PURELY PERFECT HELPS YOU SPEND LESS TIME WITH BLOW-DRYERS AND IRONS, SO MAKE IT QUALITY TIME WITH SMOOTH FINISH. This is the perfect, weightless styling medium. Whether air drying or heat styling when you need its protection, this luxurious lotion penetrates hair rather than floats on top of it. It allows you to change texture, add lift at the roots, or build shape with touchable, moveable, dependable hold with humidity-shielding properties in any weather.