Foundation Creme outperforms the best of them for creating super-natural texture, managing the curliest, thickest hair types (even afro) and bringing chemically damaged hair back to life. A little goes a long way – it's very concentrated – and intensive moisture is unrivalled to soften coarseness or dryness.
It is a universal cleanser that brings all hair types from fine and straight to corkscrew curls to afro into equilibrium, and enhances natural texture with a combination of aloe vera and essential oils (including peppermint, sunflower and evening primrose) and no detergents or sulfates, parabens or silicones. Most people see dramatic differences immediately – no frizz, no tangles, amazing curls – and complete rejuvenation within a month, all without conditioner or masques. It makes them obsolete.
If you use haircolor, Cleansing Creme keeps it in your hair, not swirling down the drain (even reds, the most prone to fading). Speaking of drains, the formula is biodegradable.
Save time, money, energy, and water. Throw away fewer bottles. Declutter the shower once and for all (most of us use it to cleanse head to toe, shave with it, and even wash our pets. Less has turned out to be so much more).
Use Smooth Finish when heat styling to protect your hair while you're doing it, and lock in shape that will stand up to humid weather. You'll see the results but won't feel a thing; it's the antidote to sticky, stiff mousses gels and sprays. Its weightlessness makes it great for fine hair, yet it easily shapes thicker, more challenging textures.